A complete run of Rags magazine
San Francisco : Rosy Cheeks Publishers, June 1970 – June 1971. Thirteen issues (complete), plus the rare ‘Dummy copy’ which preceded the first issue. Each issue 60 pp or more, printed on newsprint, colour covers, extensively illustrated, some yellowing and toning as to be expected, overall a very good set.
Though it only lasted thirteen monthly issues, Rags was a culturally significant magazine influencing fashion, style and the hippie personality of the early 70s. Founded by Rolling Stone photographer Baron Wolman, the journal features both studio and candid vernacular photography of modern trends, which combined with an anti-establishment editorial ethos, makes it one of the defining counter-culture periodicals of the time.
‘Though only in action for 2 years, Rags magazine gives us a window into the world of DIY fashion in San Francisco in the early seventies. This publication was known to be an anti-establishment fashion magazine that covered everything from trends in makeup and dressing to disrupt gender norms to the sexual advantages of owning a water bed.’ – Berkeley Revolution website http://revolution.berkeley.edu/rags-magazine/
The first issue features an interview with and original illustrations by Betsey Johnson, others include features on Alvin Duskin; Ike and Tina Turner; Paul Morrisey’s Trash; Andy Warhol’s superstars; Marshall McLuhan, Elvis Presley etc. The April 1971 issue is devoted to hair.
A rare complete set, with the pre-publication ‘dummy issue’.