A nineteenth century Louis Vuitton trade card, circa 1885
[Paris : A. Alexandre, c.1885]. Lithograph printed on thin card in the shape of a travelling trunk, 87 x 125 mm (irregular), verso printed in black on white, repeating the address information in English for Louis Vuitton’s Paris and London stores which are given in French on the front of the card; recto with surface rubbing in a couple of places and some very mild crease lines; verso with scattered adhesions and surface loss due to having been removed from a collector’s album page at some point.
A rare early example of a trade card of the firm of Louis Vuitton, one of the most famous brands in history. The card gives the addresses of Louis Vuitton’s iconic Paris store at 1, rue Scribe, in the highly fashionable district in the vicinity of the Place de l’Opéra, which had opened in 1871; and also of the London store at 289 Oxford Street – the company’s first overseas store – which was opened in 1885 but was closed after only a few years in favour of new premises in the Strand.