# 4284

D. & W. Gibbs, Ltd.

[BOARD GAME] The Ivory Castle Game

$100.00 AUD

[London, U.K. ?] : s.n. [but produced for D & W Gibbs Ltd, Wapping, London E1, and distributed in Australia by W.A. Blake Pty. Ltd., South Melbourne], [1935]. Folding card, 350 x 460 mm opened, inner surfaces with colour game graphic (mild toning and foxing and some creasing to edges), rear boards with printed rules, game title and manufacturer's and distributor's information (marked, with moderate foxing and creasing, owner's name in pencil). 

A variant of Snakes and Ladders produced by the London toothpaste manufacturers D. & W. Gibbs, and used to advertise their product ('Protect your ivory castles with Gibbs Dentrifice') and promote dental hygiene. The object of the game is to arrive safely at the Land of Health and Happiness, avoiding such obstacles as a giant named Decay!

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