# 15369

IRIBE, Paul (1883 - 1935)

Choix

$750.00 AUD

Paris : Editions Iribe, [1930]. Quarto, lettered boards with glassine cover (small loss to lower corner of front panel), spiral bound, pp. 32; 7 gold and silver foil plates with acetate overlays (the metallic plates corroded, as always), else very good. An icon of art deco design by the legendary Paul Iribe. Limited to 800 copies, this one of the 400 copies hors commerce, with a presentation inscription from the printer.

“This book, titled “Choix” (Choice), is the second of 800 copies that were published by Paul Iribe, a French illustrator, cartoonist, designer, decorator and art director, in 1930. Lamenting that French design had become “poor” and “americanized” in the years since the First World War, Iribe argues that the genius of French design lies in what he calls the “principe de l’arabesque” (principle of the arabesque). Facing the economic downturn of the 1930, Iribe is inviting his fellow French designers to choose to return to the “arabesque France” in design rather than to continue following the fashions imposed by the “cube Europe”. To do so, after 31 pages with written text explaining his purpose, he presents seven plates of printed overlays over gold and silver board images depicting styles of the 1930’s in home decor and fashion, as examples of industrial designs to illustrate the principle of the arabesque.” – Metropolitan Museum of Art website.