FOX FILM CORPORATION.
[CINEMA] Fox Rising Stars of 1928 / Youth, Beauty and Personality from Fox, the One Great Independent.
[Hollywood, CA : Fox Film Corporation, 1927?]. Large folding sheet, 450 x 800 mm, colour printed on both sides and folding to 230 x 100 mm, illustrated with a total of 29 portraits of Fox movie stars, accompanied by brief biographical sketches and descriptions of each star’s major attributes and achievements; a few minor tears at the edges of the folds, but overall a very well preserved and spectacular piece of early Hollywood memorabilia.
The year 1928 saw the most significant transition ever to take place in the American (and world) motion picture industry, as film moved from the silent era into the era of the “talkies”. This rare double-sided foldout chart promotes Fox Film Corporation’s stable of acting talent as it was at the beginning of that watershed year. Many stars of the silent screen would quickly fade into obscurity with the advent of sound, while others were able to adapt successfully. A total of 29 performers under contract to Fox (only some of whom achieved lasting fame) are illustrated. They include Madge Bellamy, Victor McLaglen, Dolores del Rio, Lois Moran, Margaret Mann, Janet Gaynor, George O’Brien, Edmund Lowe, Nancy Drexel, Marjorie Beebe, Maria Casajuana, Lia Tora, George Meeker, Nick Stuart and David Rollins.
The Fox Film Corporation had been founded in 1915 by William Fox. After the Crash of 1929, William Fox would lose control of the company in 1930, during a hostile takeover. Under new president Sidney Kent, the new owners merged the company with Twentieth Century Pictures to form 20th Century Fox in 1935.