McCRAE, Hugh; WATT, Ernest (editors)
The New Triad (complete set)
Vol. 1, No. 1 – Vol. 2, No. 7, twelve issues, complete. Sydney : The New Triad, August 1927 – July 1928. Quarto, bound volume by J. A. Martyn of Sydney, half-crushed morocco over cloth (edges worn), spine in compartments with gilt-titling (numbered Vol. I, but all issued), edges specked red, pp. 92; 72; 72; 72; 96; 64; 72; 72; 72; 72; 72; 64; the first issue becoming loose in the stitching, the striking illustrated wrappers bound in (trimmed slightly by the binder), a very good set.
A stunning Australian monthly literary periodical notable for its fine art deco illustrated wrappers by women artists including Bertha Sloane, Ruth E. Massey, Mahdi McCrae (the poet’s daughter) and Phil (Phyllis) McLachlan. The short stories and verse (mostly written exclusively for The New Triad) include pieces by Hugh McCrae, Dora Wilcox, R. H. Croll, Vance Palmer, D. H. Souter and Adrian Lawlor, illustrated by Adrian Feint, Unk White, Percy Lindsay, Hal Gye, Pixie O’Harris and Peter Lindsay amongst others. Articles by artists such as Lionel Lindsay, Will Dyson, William Moore and A. Henry Fullwood are complemented by articles on architecture, motoring, politics, literature, music, and sporting contests such as cricket test matches, horse racing and tennis. In issue 4, Hugh McCrae reviews an exhibition of Norman Lindsay at Macquarie Galleries, with a reproduction of his famous etching Enter the Magicians. Finely illustrated advertisements for luxury motor vehicles, wine, theatres, paints, liquor, ready built homes, gramophones, fashion and tourist destinations define the aspirations for the upwardly mobile middle class in Australia in the late twenties.
The Triad began as a literary newspaper in New Zealand in 1892, founded by C. N. Baeyertz, relocating to Sydney in 1915 due to the large number of subscribers across the Tasman. Briefly owned by Art in Australia, it was renamed The New Triad in 1927, the format was modernised and edited by McCrae and Watt (a part owner) in its final issues.
Complete sets of this important literary periodical are rare, and held in only a handful of Australian libraries.