INTERNATIONAL TAILORING CO.
Two trade catalogues for men’s fashion, with fabric samples. Fall and Winter 1917-1918 / Spring and Summer 1918.
New York and Chicago : International Tailoring Co., . Two volumes, square elephant folio (500 x 550 mm), in original matching bindings of black pebbled cloth over dark green cloth covered boards, gilt embossed lettering and company emblem to fronts (Spring and Summer 1918 with heavy scratching to front affecting the crest), glazed heavy board leaves with fabric samples glued in and illustrations (some colour); inserted prices; Fall and Winter 1917-1918:  pp (lacking [4-7]); Spring and Summer 1918:  pp; both volumes with several fabric samples removed, mild handling wear, and a tiny amount of silverfishing and staining to the edges of the leaves; overall the contents of both catalogues are in very good condition; loosely inserted are 3 pieces of printed International Tailoring Company ephemera, including an illustrated brochure for overcoats, a stock change memorandum, and an informational mailing sheet addressed to L.E. Knapp, ‘resident merchant’ for the firm in Aurora, Iowa.
A pair of striking pre-1920 trade catalogues which stylishly showcase a range of upmarket men’s fashion available to North American clientele.
The International Tailoring Company was founded in 1896 by Jacob L. Reiss. It was held in high regard for the excellent conditions enjoyed by workers in its modern clothing factory in Chicago, which was spacious and lit by natural light.
The Fall and Winter 1917-18 catalogue contains 29 pages of fabric samples, 10 full pages of colour illustrations of men’s fashion, and 2 pages of illustrations of the company’s buildings in Chicago and New York. There are also 8 pages of condensed biographies of popular American comic strip artists (including Fisher, McCutcheon, King, Goldberg, Briggs, Donahey, Hershfield and Cassel).
The Spring and Summer 1918 catalogue contains 34 pages of fabric samples, 13 full pages of colour illustrations of men’s fashion, and a Correct Dress Chart for Day Dress and Evening Dress by The Haberdasher Company. There are also colour illustrations for Official Service Clothes for Our Army Officers, as well as a full page Patriotic Appeal with instructions from the Council of National Defense for civilian clothing to use as little fabric as possible in the interests of the war effort.